Julia Gonçalves
Content Strategist & UX Writer
Made with


Define the tone of voice and content for the website of Conviva, a short-term real estate manager, which values the high quality of real estate in the main Brazilian cities.


Website with clear, consistent communications that translates the brand's sophistication and minimalism.

How I helped

  • I led interviews with the stakeholders and carried out research of target market and competitors.
  • Along with the analysis, I've included a detailed list of suggested enhancements for the product.
  • Persona development to better define the brand's voice.
  • Content and UX writing.



I wanted the voice to:

  • Align with the brand's proposition 
  • Feel appropriate for a range of clients
  • Be easy to understand
  • Motivate people to book an apartment


I wanted the voice to:

  • Send a clear and transparent message to attract the trust of the owners.
  • Be very assertive about the services offered