conviva.vc
Julia Gonçalves
Content Strategist & UX Writer
Made with

conviva.vc

Challenge

Define the tone of voice and content for the website of Conviva, a short-term real estate manager, which values the high quality of real estate in the main Brazilian cities.

Solution

Website with clear, consistent communications that translates the brand's sophistication and minimalism.

conviva.vc

How I helped

  • I led interviews with the stakeholders and carried out research of target market and competitors.
  • Along with the analysis, I've included a detailed list of suggested enhancements for the product.
  • Persona development to better define the brand's voice.
  • Content and UX writing.

Examples

conviva.vc

Guests

I wanted the voice to:

  • Align with the brand's proposition 
  • Feel appropriate for a range of clients
  • Be easy to understand
  • Motivate people to book an apartment 
conviva.vc

Hosts

I wanted the voice to:

  • Send a clear and transparent message to attract the trust of the owners.
  • Be very assertive about the services offered

conviva.vc
conviva.vc