What’s it like being a teenager in Uzbekistan, or a small business owner in Pakistan?
My role at VEON
Our product team has consisted of different scrum teams. Every single scrum team serves for different user needs and business needs. I took part in several scrum teams such as onboarding, marketplaces, payments and core experience.
Within these scrum teams as a UX/UI designer, I worked closely with the product owners in the phases of creating personas, identifying user needs, creating concepts, defining success metrics, creating AB test scenarios.
Developers were always aware of design processes and they were always a part of the process, not just when we needed them. I strongly believe that design is not a deliverables business, it is a collaboration process.