Cem Selçuk
Selected works



The telecom industry has connected millions to each other, delivered cutting-edge technologies that we are not even aware of, and yet now faces a real problem from well-designed services and digital giants. Telco customers think of their telco providers just as signal enablers who must offer the most for the lowest price, while they enjoy using the experiences of apps that use the infrastructures that telecom companies have provided.

Well, for VEON the main question is; How could a telco not only survive but be part of the new era of digital services? To really understand the problem we needed to understand the behaviors of our users. With the help of our partners and operators from Russia to Kazakhstan, from Italy to Pakistan we were able to emerge a fundamental insight. The smartphone was an opportunity to do better, to express their selves in the most deliberate ways and to simply fulfill their potential as a simple user or a small business owner.

Great, the smartphone, as I mentioned above, has a great potential in our users' life but the real issue was lying underneath the shiny research papers. Our users in our main markets couldn't afford to use our service in real time, which means paying for data. Lucikly telco owns the network and telco can pay for use of its own service and this fact unlocks the real potential of what we can do for our markets.

Eventually, VEON was born. A startup, a platform where you can connect to your loved ones, read-watch-buy content and products from your local content providers, promote your own products, connect with your audience as a brand and or as an influencer. All data free.

My role at VEON

Our product team has consisted of different scrum teams. Every single scrum team serves for different user needs and business needs. I took part in several scrum teams such as onboarding, marketplaces, payments and core experience. 

Within these scrum teams as a UX/UI designer, I worked closely with the product owners in the phases of creating personas, identifying user needs, creating concepts, defining success metrics, creating AB test scenarios. 

Developers were always aware of design processes and they were always a part of the process, not just when we needed them. I strongly believe that design is not a deliverables business, it is a collaboration process.

Dear Cem Selçuk,