How to stand out from many competing platforms
“There is a heavy competition from other platforms, so we needed help to create something different“
Christian, StyleLike CEO
Interviews and Workshops
We interviewed influential Instagram stars
These 16 interviews were crucial to get to know the main target audience. The most important insights came during this phase.
We got all the information together with workshops
We traveled to Berlin to meet the team and kick off the project. By participating in workshops like Brand Persona or Customer Journey we gathered some very important information about their users. This cooperative discovery part was very important for the most distinct feature of this platform. We found out that the fashion instagramers need a real community.
- Proto-costomer journey
- User interviews
- User personas
- Empathy map
- Customer journey
Influencers work alone. They need a community!
Our big discovery
Sketches and Prototypes
Explore different solutions
While sketching and prototyping the entire platform, we encountered a lot of usability issues. And that is ok. This is the right time to face them.
The new community area features, like the influencer's search filters, cross promotion campaigns or internal chats were completely new ideas. No other influencer marketing platform has them. From the placement on the navigation to the influencers card design, a lot of changes happened during the process based on the user tests.
- User testing
- Low fidelity wireframes
"I would love to be able to talk to other influencers in this community area!"
Laura - 25.5 million Instagram followers
How do we build a community?
Most people loved these new features. Starting from the Stylelike team to all the influencers we presented the idea to.
“Working with UXstudio was our best decision! We now have a product with a new feature that we feel will bring us a lot of great deal of success!“