Why I Joined Veon?
In October of 2017, I joined Veon, a messaging service and a marketplace (iOS and Android app) which focuses on emerging markets (Russia, Pakistan, Georgia, Bangladesh, Ukraine) with 3million MAU's. For a long time, I've been searching for a challenge with many angles, and I had admired the bold strategies in which Veon operates, so I was delighted to begin contributing to it.
The team is focused on creating a new platform for end users and small business with the goal of creating real-world interaction which can enable people to meet with their friends in person to benefit Veon offers. Here are some parts of the Veon that I’ve worked on:
"Tap buy button > payment details on a new page > enter CVV on a new page > confirmation on a new page > product code on a new page"
Quite a journey for paying 1-5 euros for a digital discount code but there was no way of cutting down any of these steps. So I had to make to look shorter. Eventually, I came up with a hypothesis "Payment journey might be perceived quicker if users don't lose the sense of navigation and don't travel to a new page for every new input/result." Here how the payments look like and the results that we achieved;