User insights & data
"Show me what you can do"
Customers were switching over to other services because of the lack of variety. In Fizy's case, the amount of content was not the issue. The issue was how the content was presented. Existing users were looking for a more directive and visual experience. They were not just downloading the app to listen to what they have been listening for years. They needed inspiration.
Others are ... easier, better.
Old Fizy was working until people started discovering better ones. We simply had to ramp up our standards.
Get to know me better
Customers expected Fizy to know them and provide personalized music recommendations.