Ivy Direct is the new digital mortgage platform created by Ivy Mortgage. Buying a home is an exciting milestone, yet many struggled when it comes to applying for mortgages. Confused in the land of financial terminologies, bombarded with phone calls, home buyers are often being pulled left and right about what needs to be done in order to score the best mortgage for their unique situations. Ivy Direct replaces an existing application process heavily rely on offline communication and emails with a better web application to streamline borrower and credit analyst interactions. Borrowers can now get a realistic estimation of their mortgage terms in minutes and are guided in the mortgage application process every step of the way.
I was the end to end UX/Product designer on this project where I researched business requirements, interviewed potential home buyers and created the user journey, information architecture, as well as visual designs for the new mortgage application for Ivy Direct.