In early 2017, Société hired us to design their new e-commerce store where users could browse and buy collections of selected contemporary designer brands. In the midst of the Central European cultural and fashion movement, Société’s headquarters are in a beautiful building (Société House) that hosts the physical store, restaurant, offices and multimedia studios. They also organize contemporary fashion, art and gastronomy events and even have an accelerator program for young designers.
Our project team consisted of four people from the client’s side (head of fashion, head of communications, creative director, digital project manager) and two of us from UX studio. All their different perspectives on the product we were building made working with the Société team incredibly useful. Learning about the industry would have proven much more difficult without their help.