The goal of the American Greetings website is to help users create and sustain meaningful connections throughout their lives.
American Greetings regularly partnered with massive media entities and well-known television stars to help them achieve their goal. The digital side of the American Greetings business was sustained through recurring subscription revenue from several brands under the American Greetings Corporate umbrella.
Subscription revenue in the digital greeting card industry was being lost to gifs, memes, and other free content around the web. American Greetings wanted to boost their recurring subscription revenue by introducing an add-on subscription that consisted of relatable and funny movie and television content. This was to be achieved by partnering with another digital media service provider.
We needed to create a template for integrating a media partner in to the American Greetings experience as an add-on subscription. This template was to be used for this project, as well as other media partners in the future.